PXP Creators by BR Media Group will unite agencies’ communication strategy to optimize marketing deliveries
Publicis Groupe launched PXP Creators by BR Media Group, an influencer marketing operation. The new feature aims to optimize the stages of building creative solutions, reducing the number of interlocutors and increasing the added value of delivery to customers.
This is because, according to the demand of each advertiser, the influence strategy can be designed from the beginning of the project, with scale, quality and efficiency, in addition to the authority of two brands that are references in their areas of activity.
The operation will be supported by BR Media Group, a holding company that has an integrated structure and offers 360° services for content production.
“The influencer market is one of the fastest growing in Brazil and requires specific expertise, which includes the excellent curation of creator profiles, quality of production, agility to enter into conversations and measurement of results”, said Gabriela Onofre, CEO of Publicis Groupe in Brazil.
The executive also said that the new hub strengthens Publicis Groupe’s Power of One philosophy, further positioning it as a platform where brands find all the communication services they need.
(Credit: Photo by Damian Zaleski on Unsplash)
