The country won two awards, one Gold and one Silver, with pieces signed by GUT São Paulo and VML São Paulo and will now compete for the GP
Warc announced the Latin winners of the 2024 Warc Awards, which celebrates its fourth edition with awards that honor marketing and strategic effectiveness. The award is associated with Lions.
In total, five awards were given to the region, two Gold, two Silver and one Bronze, granted to the brands Mercado Livre, Mercado Pago, Nosotras Women Connecting, Presidente Beer and Vivo, with campaigns signed by PHD San Jose, GUT Buenos Aires, GUT São Paulo, VML São Paulo and Publicis Dominicana.
Regarding countries, Brazil was the most awarded in Latin America, with two awards: a Gold in the “Instant Impact” category for the play “Tá na Mão”, created by GUT São Paulo for Mercado Livre, and a Silver in “Partnerships and Sponsorships” with “Buscapé – De Volta à Cidade de Deus”, signed by VML São Paulo for Vivo.
Next comes Argentina, Costa Rica and the Dominican Republic, with one prize each.
“Brazil has always been a country with a lot of creative power – overwhelmed when thinking about global issues. awards – so I’m not surprised to see them leading the metal table for the new WARC Awards for LATAM. But it’s great to see representation from Argentina, Costa Rica and the Dominican candidacy that my Strategic Thinking jury also chose. Competition is important, as it really promotes a creative mindset in which the industry thrives”, said Daniel Wakswaser, Marketing Director at Ambev, who was jury president in the Strategic Thinking category.
See the list of winners from Latin America:
Channel integration
Silver — “Welcome to the group”, by Nosotras Women Connecting and signed by PHD San Jose (Costa Rica)
Canal Pioneer
Gold — “Inflation-proof Award”, from Mercado Pago and signed by GUT Buenos Aires (Argentina)
Instant Impact
Ouro — “Tá na Mão”, from Mercado Livre and signed by GUT São Paulo (Brazil)
Partnerships and Sponsorships
Silver — “Buscapé (Back to the city of God), by Vivo and signed by VML São Paulo (Brazil)
Strategic thought
Bronze — “Untold Verses”, by Presidente Beer and signed by Publicis Dominicana (Dominican Republic)
The agencies that won the Golds will automatically compete at a global level, where a jury composed of the presidents of the regional jury will choose the winner of the award’s GP, which will be revealed on June 13th.
