The play is performed by a squad made up of personalities and artists with hearing impairments
Reserva presented its Valentine’s Day campaign this year, which features a reinterpretation of the song “Mania de Você”, by Rita Lee and Roberto de Carvalho, performed in Libras.
The play titled “Mania de Você, Mania de Reserva” stars a squad of hearing-impaired personalities and artists formed by Pedro Neschling and his wife Nathalie Passos; Thaisy Payo and her husband, Leonardo Ulmann; Benedita Zerbini and her partner, João Pedro Januário; Olivier Anquier and his wife, Adriana Alves and Hélio and Cléo Soares. The communication shows the pieces that were created for the date.
“This campaign brings a very strong and important message, the result of what we have been building over the years. It’s in the eyes, in the music, in the touch and in the words. We brought couples without hearing impairments to show that we all need to dedicate ourselves and learn each more pounds. ‘Mania de Você’ brings a lot of Reserva style and that’s what we want for Valentine’s Day: people truly loving and using our brand”, said Rony Meisler, CEO of AR&Co Group and co-founder of Reserva.
The brand also joined forces with Instituto Pertence, a non-profit entity, to provide financial resources for emergency actions for people with disabilities and those in social and economic vulnerability affected by the rains in Rio Grande do Sul.
In addition, the company will donate clothes and pieces from the Adapte line, with classic items from the brand, adapted for people with disabilities, in addition to a chain on social media to amplify the importance of learning sign language for the entire population.
