Another brand has joined the wave of free product distribution, and we love it! It’s time for the fried chicken brand Popeyes promote an unprecedented and fun action, with the distribution of free mini steaks to people 1.55m tall or less. Part of the global campaign ‘The Madness That We Love’, the action starring Honey Maia takes place this Friday (24) and Saturday (25) throughout Brazil, with the actress who measures 1.55m inviting the “short ones” to taste the unique flavor of mini fillets.
Developed by the agency Africa Creative, the campaign uses good humor to show that, at Popeyes, being “mini” is delicious, just like its mini steaks. Individually marinated for 12 hours, hand-breaded and fried until dry and crispy, Popeyes mini fillets promise an explosion of flavor and succulence.
“Only Popeyes has the real mini filet, a unique and unmatched flavor that no one can copy. Our blend of seasonings from Louisiana makes the mini fillet a true giant in flavor, and no one better than Mel Maia to deliver this message. She is a prodigy as an artist, a true mini titan, just like our mini steaks”, highlights Caio Queiroz, Popeyes Marketing Manager in Brazil.
To participate, simply go to one of the Popeyes stores and use the height ruler available. Those who measure 1.55m or less guarantee their four mini fillets. And to make the game even more interesting, taller people can try “hack” the mechanics to also earn your mini fillets.
In addition to adults, children can also participate. With a simple registration using the CPF, anyone can collect their four units of mini fillets and enjoy this fun and tasty action from Popeyes. Distribution is limited to one portion of mini fillets per CPF, guaranteeing a delicious tasting for all participants.
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