Brand wants to reinforce its commitment to the community and the message that technology can serve as a tool for social transformation
Vivo will sponsor, for the third consecutive year, the São Paulo LGBT+ Pride Parade and, this year, it will be responsible for taking Pabllo Vittar to the event that will take place on June 2nd.
With its presence, the brand wants to reinforce its commitment to the community and the message that technology can serve as a tool for social transformation.
“We know the importance of moments of struggle, but also of celebrating achievements, especially when it comes to diversity and inclusion. In this Parade, we want the public to come celebrate and experience this pride in Paulista. With Pabllo in our trio, one of the main LGBT+ voices in Brazil and one of the biggest names in national music, we hope to contribute to giving even more shine to this important manifestation of joy within diversity”, said Marina Daineze, director of Brand and Communication from Vivo.
In Paulista, Vivo’s electric trio will be more than 20 meters long and will strengthen the “I Live with Pride” concept, which aims to symbolize a commitment to the visibility and recognition of the various identities and expressions within the LGBTQI+ community.
To heat up conversations about the events, the brand will be present in the Agrada Gregos block with a team of influencers who will provide coverage on social media and a new version of a themed filter on Instagram.
