Agency combined content and profiles related to the universe of the police drama, including a music video
Suba is responsible for the campaign created to announce the launch of the final season of “Dom”, a Prime Video series.
In the piece, the agency combined content and profiles related to the universe of the police drama that tells the story of Pedro Dom, a middle-class boy, son of a police officer who becomes one of the most wanted criminals in the city.
The campaign’s main piece is a music video for the song “Tem de ter Dom”, composed by Kevin o Chris.
The music will also be available on Spotify, Deezer and Amazon Music and Tiktok, so that creators and general users of the platform can use it when developing their own content.
The strategy also includes profiles of true crime experts who will produce content in the form of a reaction commenting on details from the series’ previous seasons and generating anticipation for the last one.
Finally, Suba also called on Beto Ribeiro, a specialist in real cases and crimes, to analyze and comment on key scenes from the series with a technical bias.
