The artist will be involved in priority and strategic agendas for the platform’s fashion category
Mercado Livre announced Manu Gavassi as the new creative head of fashion, bringing connection and representation. The artist’s unique vision promises to be a differentiator in analyzing trends and opportunities.
As creative head, Manu Gavassi will be involved in priority and strategic agendas for the fashion category at Mercado Livre. Her scope will involve content in promotional campaigns and launches, in addition to being a business partner, contributing knowledge and influence in the world of fashion. In addition, the artist will curate items and looks on a special landing page called “Escolhas da Manu”, which will be updated monthly on e-commerce.
Manu will also act as an affiliate in the Mercado Livre affiliate program, monetizing his networks through product promotion. “With a unique style and great influence on the fashion scene, Manu Gavassi is a true spokesperson for contemporary fashion. His ability to capture and influence trends promises to elevate Mercado Livre to a new level of reference in the segment, transforming the platform into a essential destination for fashionistas”, says Julia Rueff, vice president of marketplace at Mercado Livre.
The e-commerce registers more than 32 million users monthly browsing the fashion section and has more than 1,500 official stores in the category.
