Campaign will have playlist on Spotify, actions with influencers and activation on festival days
Chilli Beans and Lollapalooza Brasil collaborated for a new eyewear line, which features festival references. The partnership, according to the brand, is part of the pillars of fashion and music, a bet by Chilli Beans.
The models are inspired by pop culture, on icons from the 1960s to 1990s and early 2000s, such as flowers, tribals, pager, game boy and clubber bear, reproduced on the arms of the pieces, in addition to the #LollaBr logo and applications of stickers from the festival itself.
The campaign features content such as a playlist made for the event in partnership with Spotify, influencers hired for the brand’s social networks and an on-site activation – a truck with lambe-lambe, which will function as an itinerant store.
It’s no different with Lollapalooza, so much so that we were one of the first companies to invest in the Brazilian edition of the event, back in 2013. This is the most fashionable and fun collection of the moment, in which we bring inspirations from art, music and fashion. past decades to iconic pieces that reflect the vibe of the festival”, says Caito Maia, CEO and founder of the brand.
The collection consists of 19 pieces, including sunglasses, prescription and multifocal frames, which come with a dark lens that can be attached to prescription glasses.
Lollapalooza takes place between the 25th and 27th of March, at the Interlagos race track, in São Paulo.
