Actions will take place in The Player’s Tribune and 90min spaces
Minute Media has sealed an agreement with PepsiCo, under the Pepsi and Gatorade brands, for a series of materials related to the UEFA Champions League. The actions will have space on The Players’ Tribune (TPT) and 90min.
With the agreement, Pespi — which has been a sponsor of the competition since 2015 — will have 10 influencers, selected by Minute Media, who will be responsible for producing content that relates the company to the competition’s games. With TPT, two sports stars will write their reports and will also participate in an episode of PodPah.
The brand will also be present at the UEFA Champions League women’s final, which will be played by Barcelona and Lyon, this Saturday, the 25th, at the San Mamés Stadium, in Bilbao, Spain. There, 90min will be covering all the details of the match directly from the venue.
“Just like a football match, Pepsi’s DNA is marked by intensity. Renewing the partnership with the UEFA Champions League also leads us to invest in Minute Media to improve the fans’ experience and invite them to follow the disputes with the drink full of flavor and attitude”, said Mariana Gomes, marketing manager at Pepsi.
Gatorade will also count on Minute Media in some of the competition’s actions, such as the final of the men’s league, played between Real Madrid and Borussia Dortmound on June 1st, and in the final phase of Gatorade 5v5, a youth football project that aims to develop new talents in the sport and will bring together teams from 14 countries.
Information on Brazilian participation will be highlighted in 90min’s on-site coverage, as happened in the regional phase, held in São Paulo and Rio de Janeiro.
“Ampfy, Minute Midia and the brand itself have always sought to translate the communication of their products, Pepsi and Gatorade, so that it is actually relevant to our audience, to fans of the Uefa Champions League, and more broadly, to those passionate about football. We decided to split the content within our two brands, thus permeating the entire football ecosystem and adding to Pepsico a powerful media platform, which amplifies the direct messages of the group’s companies”, added Bruno Fernandes, sales director Latam at Minute Media .
