Pieces feature items such as jackets, shoulderbags, buckets, hats and socks that bear the identity of the league’s teams.
Hellmann’s and Approve have teamed up to launch a collection of NBA apparel and accessories. The novelty is a continuation of the “Se Joga na Hora H da NBA” campaign, launched by the condiments brand.
The collection is made up of items such as a college jacket, shoulderbag, buckets, hats and socks that bear the identity of teams such as the Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Boston Celtics, Denver Nuggets and Miami Heat.
The partnership between Hellmann’s and the NBA has progressed every year and has now gained other chapters such as the announcement of journalist and youtuber Fred Bruno, from the Desimpedidos channel, as ambassador of the “Se play at Hora H da NBA” campaign and as a guest of the brand to be present at NBA All-Star Weekend. Now, he is also one of the models in the collab campaign with Approve.
“This fashion collab is another step for Hellmann’s within the universe of basketball and the entire culture that surrounds the NBA, making the brand’s presence in the sport offer genuine experiences to fans. Without a doubt, bringing together Approve’s creativity, which is always inside and launching the main fashion trends, with the Supreme flavor of Hellmann’s, can only result in an irresistible partnership!”, said Carolina Riotto, marketing director for the Food category at Unilever in Brazil.
The collection was made possible by Cross Networking and was promoted on social media supported by Na Buena Onda.
