The group Habib’slargest network fast food genuinely Brazilian, announces an important step in its journey of innovation, digitalization and improvement of its customers’ in-store experience: the implementation of a digital journey based 100% on Android technology.
In an increasingly competitive scenario, this initiative provides the company with a series of differentiators applied to the customer experience in the store, allowing, in an innovative and unprecedented way, a more fluid, intuitive and fast service with the support of self-service totems.
The pioneering use of this technology has brought solid results in improving network operations. The use of totems has more than doubled in the last twelve months, allowing an increase in the store’s average ticket and offering faster and more efficient service to consumers in the salon and in the drive-thru.
From a technical-operational point of view, greater system availability and high resilience to incidents were observed, allowing adequate operation even in contingency situations, due to the various forms of payment methods and electronic validation of coupons.
The kitchen operation also benefited from the use of a tool called KDS (Kitchen Display System), which makes it possible to reduce losses in preparing dishes, organize orders so that everything arrives at the right time and destination, in addition to allowing measurement complete the entire process: from receiving the order to delivering the finished dish to the customer.
The journey inside the store is complemented by the use of Smart POSs, a system that is responsible for receiving orders at tables and in restaurant halls. In addition to offering information about the dish and important tips for waiters, this technology also allows customers to use the loyalty programs of the Group’s brands, which already have more than 7 million users. This sales channel also offers a more comfortable experience for customers, because it allows them to receive and pay bills directly at their tables, without the need to go through restaurant cashiers.
Technology in stores
Currently, more than half of the Group’s stores already have new technologies and the goal is to reach 100% by the end of 2024.
Habib’s new fast store model, launched at the last Brazilian Franchising Association (ABF) fair, already incorporates all the latest technological innovations: automated kitchen, digital menu and self-service channels associated with a special menu. These stores, recently opened in shopping centers, optimize the use of space through kitchen automation, occupying a smaller area behind the scenes and in the food preparation process. This allows for a more favorable layout and greater space for customer service.
“The implementation of digital technologies such as Android in our stores represents a significant change in the way Habib’s Group operates and interacts with customers. We are excited and committed to continuing to lead the path of innovation in the Brazilian fast food sector and we believe that investing in technology means being able to value our history with solutions that meet the needs of customers and our more than 600 stores spread across Brazil”, he comments. Eduardo Rabboni, Director of Technology and Digital at Habib’s Group.
To continue exploring new ways of using and making one of the most popular operating systems in the world, Android, Habib’s Group counts on technological partners who develop increasingly innovative and unusual solutions such as RS Solutions, Linx, Tec-Toy, Positivo, Vídeosoft , Totvs, Oracle, Samsung and a host of other companies that believe that technology must be innovative, efficient and always at the service of the human experience.
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