Imagine a platform comprised of more than 37,000 hours of the highest quality content, across all genres and formats, from renowned brands such as HBO, Warner Bros., DC Universe, Discovery, Cartoon Network and more. That’s it MAX, the entertainment destination that brings together extraordinary stories for everyone in one place. The streaming of Warner Bros. Discoverywhich is transforming the entertainment experience, recently arrived in Brazil.
“The launch of MAX in Latin America opens new avenues of growth for Warner Bros.’ multiplatform offering. Discovery, giving audiences in the region a variety of options to watch their favorite content. MAX will always have a great story to tell, for every moment, every mood and for everyone”, comments Fernando Medin, president and general director of Warner Bros. Discovery Latin America & US Hispanic.
MAX offers a variety of advertising opportunities for brands across genres and content formats such as action, comedy, documentaries, sports, kids and more, and the ideal environment to ensure brands are reaching their target audience with the new Basic plan with Ads, which offers consumers a more affordable alternative to the platform’s robust catalog.
The ads are available to new subscribers of the Basic Plan with Ads version, a more affordable package that was created together with the launch of the platform, in February 2024.
The new commercial model includes up to ten founding shares and various delivery formats, as well as advertising strategies focused on creating the best experience for the user and the brand, such as Frequency Capping, where the same user has a viewing limit per brand , and Brand Safety, where brands are associated with selected, high-quality content.
“This is the perfect opportunity for brands to be one of the first to join the most desired streaming service on the market and connect with a legion of fans through iconic stories and characters”, says Eduardo Coutinho, director of Product and Commercial Planning on WBD.
MAX, so much more to see!
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