Mega event takes place on June 18th and 19th, at Expo Center Norte, in São Paulo
O TOTVS Universe has established itself as a true immersion in innovative content about technologies and business, being a reference for different audiences in the market. Promoted by TOTVS, the largest technology company in Brazil, the event features an exclusive program of content tracks focused on innovations and trends for the Marketing and Sales areas. The main plenary stage of the mega event will also host masterclasses from big names on the national and international scene, who will bring valuable insights to provoke the public to think about how to do more and better. The TOTVS 2024 Universe takes place on June 18th and 19th, at Expo Center Norte, in São Paulo.
In the special program aimed at the Marketing and Sales audience, visitors will be able to see a series of real success stories from customers who implemented different solutions from the TOTVS Business Performance dimension – which comprises the portfolio of RD Station, its acquired companies and partners – and achieved improved performance in relation to their results. Among the confirmed companies are AMARO, Vila Nova Distribuidora, Casa Publicadora Brasileira and BT Equipamentos.
One of TOTVS’s focuses is the topic of the moment: artificial intelligence (AI) applied to improving performance in company strategies. With this in mind, the new feature of the TOTVS Universe this year is the Data and IA Stage, which features different content on these key topics in its programming, with emphasis on the presentation “Data-Driven Marketing”, on 6/19, at 3pm.
The team of experts also presents tracks with more strategic content for business, such as “Best strategies for selling online”, which takes place on 18/6, at 11 am; “How to increase the efficiency of marketing and sales operations to boost your business”, also on 6/18, at 4pm; and many others.
This year, RD Station, in partnership with Exact Sales, Lexos, Tallos and Shopify, promotes an exclusive program of practical and theoretical classes. The public will have access to more in-depth content on how to generate more revenue using WhatsApp professionally, master practical digital marketing channels and strategies, what is the best strategy for your company, the secret to successful copywriting and much more.
In addition to the targeted content, the public pays more attention to the plenary masterclass schedule. On June 18th, at 2pm, Plato takes the plenary stage to present the masterclass “The Art of Connection: optimism and unity behind a portrait”. The artist has established himself as one of the biggest names in contemporary photography, portraying the expression of great global names, among artists, businesspeople and activists of the 20th and 21st centuries, becoming one of the main people responsible for iconic cover photos for TIME magazine.
On June 19th at 2pm, the chief futurist, consultant and CEO of Signal and Cipher, Ian Beacraft order the masterclass “Future Decoded: Anticipating Tomorrow’s Innovation”. Considered one of the main global references in AI and the future of work, Ian works as a consultant for the most innovative companies in the world, such as Samsung, Google, Nike, Coca-Cola and others.
The TOTVS Universe takes place on June 18th and 19th, at Expo Center Norte, in São Paulo (SP). For more information and the complete event schedule, visit the event website.
Check the schedules of the content tracks:
1st day – June 18
- 11am to 11:45am – Best strategies for selling online
- 12pm to 12:45pm – Vila Nova Distribuidora Case: practical use of the Marketplace Platform by OmniK
- 1pm to 1:45pm – Gain in productivity and commercial efficiency with B2B platform for industries and distributors
- 3pm to 3:45pm – How the automation and professionalization of WhatsApp increases satisfaction and generates revenue
- 4pm to 4:45pm – How to increase the efficiency of marketing and sales operations to boost your business
2nd day – June 19
- 9h at 9h45 – Everything you need to know for your company to start selling online
- 12pm to 12:45pm – Case AMARO: understand how the retailer reduced its e-commerce platform cost by 70%
- 1pm to 1:45pm – Case Casa Publicadora Brasileira: how the integration between marketing and sales impacted results
- 3pm to 3:45pm – Case BT Equipamentos: more relevance with a healthy online sales operation
- 3pm to 3:45pm – Data and AI Stage: Marketing driven by data
- 4pm to 4:45pm – How TOTVS Business Performance clients have used AI to increase productivity
Classes
(check the full agenda here)
1st day – June 18
- 11am to 11:45am – How to generate more income using WhatsApp professionally
- 12pm to 12:45pm – Uncovering the challenges of the digital market
- 3pm to 3:45pm – Building bridges: efficient processes to align marketing and sales
- 4pm to 4:45pm – Structuring a prospecting and sales machine
2nd day – June 19
- 09h to 09h45 – Being or Being a Marketplace: Discover the best marketplace strategy for your company
- 12pm to 12:45pm – Deciphering data: the power of analysis in digital marketing strategy
- 1pm to 1:45pm – Words that sell: the secret of successful copywriting
- 3pm to 3:45pm – How to implement a results culture and a sales acquisition machine
- 4pm to 4:45pm – Tracing negotiations: effective communication to increase sales
