Official São João platform will feature more than 10 brands
Sua Música announced the confirmed sponsorships for São João 2024, with a project that involves a special program for 60 days and official broadcast of São João de Campina Grande.
For the São João Sua Música project, brands such as Neosaldina, Itaipava, Kuat, Natura and Vitarella have already confirmed their presence. The program features different brand activations, including gastronomy, customs, culture, fashion, among others. Among the activation formats are the wrapping of the platform on the website and in the app, coverage of the main parties, themed boards on social media, personalized playlists, as well as special content in the “Play na Cozinha” and “Get Ready With Me” boards, on contest “Talento São João” and in the web series “Simbora pro Arraíá”.
As for Campina Grande, Sua Música will sign, for the third consecutive year, the official broadcast of Maior São João do Mundo. Brands such as Neosaldina, Engov, Brahma, Pepsi, Natura and Kwai have already confirmed their participation as sponsors. Sua Música will have an official studio on site, from where the exclusive live broadcast of the party will take place, between May 29th and June 30th. All shows and presentations from the 2024 season will be broadcast, from Thursday to Sunday. In addition, the platform will promote, directly from Campina Grande, content and live interviews with artists, behind-the-scenes facts about the event and interaction with fans.
“This year, our goal is to reinforce our commitment to democratize and amplify the importance and grandeur of this cultural heritage throughout Brazil. Through the São João project and the broadcast from Campina Grande, we will explore all the richness of this festival, in a fun way and with local flavor. The program will show all the pillars that involve this great festival that is São João, which goes far beyond the music and the show. It is a party that involves different generations, the only one that can bring together the whole family. Brazilian, this is incredible. Without a doubt, we hope to break all the records achieved last year, with incredible activations and news alongside these great brands that will certainly be historic”, says Marcela d’Arrochella, partner and commercial director of the company. Your music.
In 2023, Sua Música reached more than 45 million people and more than 76 million views through June programming, which featured more than 200 exclusive content and broadcast from São João de Campina Grande.
