Action, which premiered this Monday (27), was signed by the agency iD\TBWA
The new Allianz campaign has the Paris Olympic Games, a competition of which the brand is an official partner, as its theme. The content follows the signature “You’re ready to live your best” and aims to increase Brazilians’ knowledge and consideration of the brand, in addition to reinforcing the company’s broad portfolio.
Created by the iD\TBWA agency, the action will highlight Automobile and Home products. Ana Marcela, athlete and Olympic medalist sponsored by Allianz Brasil, is the protagonist of the films, in which she makes a parallel about the concept of the campaign within the theme of sport.
The videos show moments of the athlete’s preparation, a little of their training routine and explain how Allianz services help them maintain peace of mind in the face of unforeseen events, allowing them to focus on preparing for the Olympic Games.
In addition, the insurance company will sponsor TV Band’s “Mission Paris” show, as a way of highlighting its Olympic support within the broadcaster’s sports programming.
