Called ‘Ponto de Partida’, the action brings the concept “Come this way”, which integrates the brand’s new positioning
Faculdade Anhanguera invested in an immersive experience called “Ponto de Partida”, in an itinerant structure at Rodoviária Tietê, in São Paulo. The action, which will take place until next Friday (31), aims to teach and inspire those who pass by.
The action was conceived and created by Streetwise, Anhanguera’s OOH agency, to bring to life the “Vem por aqui” concept, which is part of the brand’s new positioning.
The agency sought a format that would provide an immersive experience to the public, involving everyone in the journey through education as an essential tool for a new step in their lives.
Carried out in partnership with NEOOH, which holds the media concession for Rodoviária do Tietê, the initiative brings, in addition to the immersive cube, a series of interactive totems for the public, as well as the circuit of digital screens that complement the entire idea of the action.
As a way of helping young people and adults find the best path for themselves, the initiative aims to provide an engaging educational experience for all visitors to the bus station.
Participants will be invited to explore a mysterious physical structure, which will offer vocational tests, 3D entertainment and even a slot machine, where they can win prizes, including scholarships at Anhanguera, backpacks and other gifts.
