The brand’s objective is to reinforce its presence in new territories, such as football
Palmeiras star, Endrick became an ambassador for Natura. The partnership will focus on men’s perfumery and personal care lines. Recently, the brand also announced actress Maisa and singer Iza as ambassadors.
According to the brand, choosing Endrick as ambassador reinforces Natura’s care for the athlete’s story and intensifies the brand’s presence in new territories, such as football.
The future Real Madrid player will be a fundamental player in the company’s objective in 2024, which is to increase communication and interaction with the male public.