Starring Ellen Jabour, the play draws a parallel between the values of sport and those of the developer
You, Inc presented a campaign developed by the agency REF+ and starring Ellen Jabour. The company is an official sponsor, on ESPN, of all televised tennis tournaments and took advantage of the Grand Slam at Roland Garros, in Paris, to run the campaign.
The play begins with the question “Do you know the secret to getting to the top?” and continues with the presenter and former model comparing what it takes to be successful in sport to the company’s professionals and products, highlighting characteristics such as focus, discipline and innovation.
“In this first work for You, Inc, we took advantage of the context of the biggest tennis tournament to draw a parallel between the values of the sport and those of the developer”, says Ricardo Calfat, partner and COO of REF+.
