The company will feature activations at events focused on diversity with the brands L’Oréal Paris, Kérastase and Yves Saint-Laurent Beauty
The L’Oréal Group in Brazil announced that it will be, for the second consecutive year, a sponsor of the LGBTQIAP+ Pride Parade and the LGBT+ Diversity Fair.
With the renewal, the brand reinforces its commitment to diversity, equity and inclusion through the L’Oréal Paris, Kérastase and Yves Saint-Laurent Beauty brands. In addition, the group will also make its debut and will be one of the sponsors of the LGBT+ Pride Race.
At the 23rd LGBT+ Diversity Fair, which takes place on May 30th, the company will be responsible for raising topics such as the importance of female self-confidence through the “Power Talks” program and the “Menta com Chá” chat, presented by Kérastase .
Meanwhile, the other brands will feature activations to raise awareness of abusive relationships and street harassment with initiatives such as “Abuse is Not Love”, a program that aims to prevent and help combat intimate partner violence (IPV), and “Stand Up “, campaign to combat sexual harassment on the streets.
In the race, which will be held on June 1st, at Parque Villa-Lobos and held in partnership with the LGBT+ Pride Parade Association in São Paulo, the company will promote the Solar Expertise sunscreen.
Finally, at the 28th LGBT+ Pride Parade, the L’Oréal Group, in partnership with Terra, will have an electric trio that will parade along Av. Paulista and the highlight will be the L’Oréal Paris brand and the Elseve Glycolic line .
“We are very happy to share this year’s trio-elétrico with a partner like L’Oréal. For the third consecutive year, Terra will be the official media partner of the Parade and we will celebrate by taking to Avenida Paulista artists with great visibility and connection with the agendas of the LGBT+ community. Partnerships with brands like L’Oréal reinforce our institutional concept of being plural and belonging to everyone at all times”, said Cláudia Caliente, Director of Terra.
