Company focused on influencer marketing will offer strategic services and technological tools focused on results
Marcela Santos, ex-MAGMACX, Africa, WMcCann and AKQA, announced the arrival of IMAN on the market. The company’s purpose is to attract and connect clients, brands and agencies with celebrities, influencers, artists and athletes.
Focusing on influencer marketing, IMAN will offer strategic services and technological tools focused on results for clients.
“During my career in production, the intermediation of hiring personalities, in some way, was always present and I always really enjoyed doing it”, explained Marcela, who will act as the company’s executive director.
Recently launched, IMAN already has its first client, Azul, in partnership with Africa Creative for the campaign focused on the Olympics. Here, the company will be responsible for intermediating six Olympic athletes, resulting in two face-to-face daily stays to capture photo stills and campaign films, in addition to deliveries on social media until the end of the competition, in August.
“It’s a very challenging project because it involves top athletes who are, for the most part, based outside the country with a huge training demand and a lot of pressure. So, being careful when dealing with these athletes and at the same time Complying with all the agency/client’s demands has been a very delicate and successful job”, stated the executive.
IMAN arrives at a time where the influence market is expanding and, according to a study carried out by Business Insider Intelligence in 2021, predicted a global investment of up to US$15 billion in 2022. For 2024, another study pointed out that the The estimate is that this mark will reach US$ 34 billion.
