With gamer DNA and more than ten years of expertise in this market, GMD, a digital marketing agency that has already developed hundreds of activations for giants in the segment, is at the forefront of yet another great project: the launch campaign of ELDEN RING, one of the most anticipated games of the year. Developed by FromSoftware and distributed by Bandai Namco Entertainment, the game will hit stores on February 25 with versions for PlayStation 4, PlayStation 5, Xbox One, Xbox Series S/X and PC, via STEAM.
For the launch of the game, GMD, which has been responsible for Bandai Namco Entertainment’s digital marketing area in Latin America since 2014, created, produced and finalized an exclusive teaser video for the Brazilian community that will be released this Wednesday (23/ 2), at 6pm, on Bandai Namco’s channel on YouTube. In addition, the gamer agency promoted a series of OOH and online media actions, with banners at strategic bus stops in the city of São Paulo and in the main game portals in the country, content on social networks and a themed event for journalists. and digital influencers.
The video aimed at the Brazilian public presents several references to the game ELDEN RING, with medieval elements, ruins and castles, and aims to dialogue with the game’s community, fan of fantasy narratives. With approximately two minutes in length, the film shows a cosplay transformation of a woman into one of the game’s characters, bringing several gameplay references. The video production time, between pre-production and final editing, was two months and involved a team of seven professionals.
“As gamers, we know the demands of the gamer audience and how much every detail matters. Whether in the video or in the other pieces of the campaign, we looked for elements that reflected the essence of ELDEN RING without losing the particularity of the audience to which we were directing that message”, says Lucas Patrício, CEO of GMD. “In these hours, the experience of more than a decade in the segment and the support of a team entirely formed by players put us in a very high level of demand and satisfaction. It’s not just about promoting the launch of a great title, it’s about bringing the player a product that we also appreciate and consume through a personalized message.”
ELDEN RING is an action RPG game directed by Hidetaka Miyazaki, the acclaimed creator of the Dark Souls franchise. In addition, the game stands out for its creative partnership with George RR Martin, the mind behind the famous “A Song of Ice and Fire” book series, which inspired the TV series Game of Thrones.
Client: Bandai Namco Entertainment
Movie:“Cosplay Transformation – Mariana Satty in Malenia”
Creative Direction: Olivia Menito
Creation and Technical Direction: Vina Aguiar
Approval (customer): Raphael Mena
Project and Service Manager: Dave Morales, Barbara Toscano e Thais Queiroz
Contents: Rodrigo de Paula
Road map: Vina Aguiar
Production Coordination: Beer Pistola
Production:Bia Pistola and Ana Maria Cruz
Edition: Xul Cristians
Photography Direction: Leonardo Bertero
Camera: Thiago Cunha
Make up:Thaisa Bochat Bello
Cosmaker: GameOn
Cosplayer: Mariana Satty
Location:Vinhais Castle
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