The brand will feature Bungee Jump, a camera and a draft beer operation that will supply the event’s 200,000 m²
Eisenbahn announced the activations it will carry out at João Rock, a festival that will take place in Ribeirão Preto, in the interior of São Paulo, on June 8th.
As the master sponsor and official beer of the event, the brand will feature a Bungee Jump Unfiltered, which aims to emphasize the suggested way of drinking Eisenbahn Unfiltered, which is by turning the long neck or can upside down before opening. The jumps will be filmed in slow motion and will be available via QR code.
In addition, Eisenbahn will also have the “Eisenbahn 1X Cam” to capture people’s moments and display them on the big screens during show breaks, and whoever stands out will win some gifts from the brand.
For João Rock, the company is setting up a mega draft beer operation, with themed bars spread throughout the festival space. The service will supply the 200,000 m² area during the 14 hours of the event and will be carried out with kegs, beer stations, truck vans and backpackers who will circulate around the area.
“The taprooms will be stocked with Eisenbahn Unfiltered, our hero beer for the moment. But we will also have cans of Pilsen, Weizenbier, IPA, Session IPA and Pale Ale styles. In addition, the bungee jump is a really cool game with our unfiltered beer which has to be turned upside down so that all the flavors and aromas are mixed into the liquid”, said Melina Domingos, the brand’s experience manager.