Adnews is back for another #TopPublicthe most charismatic ranking in the creative world that brings together the most acclaimed advertising campaigns of the month. May is usually special for advertising due to Mother’s Day, an exciting date that brings campaigns worthy of applause and even tears, and this year was no different. Furthermore, this month’s #TopPubli has something new at the end.
Are you curious about the surprise and the campaigns? So, separate your tissue and Let’s check out the May champions!
#5 Mom Counts on Me
Client: Renner | Agency: Listen Paim
With the aim of recognizing the challenges of motherhood, the Renner The month of May, also known as “mother’s month”, began with a very special campaign. With the hashtag #MãeContaComigo, the retailer invited people to form a support network that welcomes mothers during the fight against routine difficulties.
To take advantage of the campaign, Renner released a film that questions whether a mother’s journey fits into just 24 hours. The narrative answers this question by following a girl who, noticing her mother’s effort and dedication, begins to count the hours she spends on her daily tasks, with the aim of highlighting the complicity between mother and daughter, even when time is not enough. seems to be enough for that.
#4 Brahma presents: Um São João by João Grilo and Chicó
Client: Brahma | Agency: Africa Creative
With the premiere of ‘O Auto da Compadecida 2’, a sequel to the iconic film based on the work of Ariano Suassuna, getting closer and closer, Brahma entered the atmosphere of São João alongside João Grilo and Chicó, characters played by Selton Mello and Matheus Nachtergaele, to honor northeastern traditions.
In addition to the campaign, throughout this year the Brahma will be present at the São João festivities in the cities of Campina Grande (PB) and Maracanaú (CE), with activations prepared for the public to promote the beer and the new film, scheduled for release on December 25
#3 Faces & Colors – Mother’s Day
Client: Faber-Castell | Agency: DAVID
“Mother’s month” was full of special campaigns. One of the most exciting was the Faber-Castellwhich combined the feeling of the date with the theme of adoption and diversity to promote the Caras & Cores line, which has 12 different skin tones that can be mixed.
The advertising film tells the story of the arrival of a new member to the family, reinforcing adoption as an important cause to create new stories with love and belonging.
#2 PETHLETES
Client: Decathlon | Agency: Publicis Brasil
Despite being a month aimed at mothers, those who thought that they would only deliver the most exciting campaigns in May are mistaken. In a new initiative called Pethletes, decathlon created prosthetics, made from recycled PET bottles, to transform disabled dogs into athletes.
The initiative, which seeks to promote the well-being of pets and their owners, included a special video and a launch at an event in Parque Villa-Lobos, in São Paulo, with the presence of NGOs and the community of pet owners. dogs with disabilities.
#1 I want to make a difference
Client: Maggi | Agency: Renca
I told you this month’s campaigns were exciting. Faced with so many campaigns that dealt with feelings, representation and diversity, the champion of this #TopPubli could only be Maggi. To reinforce the grains, inputs and electricity company’s inclusion pillar, it launched a 90-second film focused on people with disabilities.
During the short, a young man with Down Syndrome follows the company’s selection process, leading us to believe that he was looking for a job. In the end, it is revealed that the boy is Amaggi’s own human resources analyst, who hires a woman in a wheelchair.
Highlight of Social Media
Campaigns for ‘Garfield – Away from Home’
This month was filled with so many great campaigns that Adnews had to create a new category. In “Social Media Highlight”, we bring you the campaigns that most caught the public’s attention on Instagram and LinkedIn.
To debut the category, our team selected a series of campaigns involving the film ‘Garfield – Out of home’. The film, starring Chris Pratt and Samuel L. Jackson, featured a series of digital and physical actions, ranging from videos teaching how to prepare the orange cat’s delicious lasagna to a ride by Garfield himself on the São Paulo Metro. Check out the main marketing actions involving the new film below:
Gabriel Frazão, chef at TudoGostoso, teaches Garfield’s famous lasagna (Photo: Disclosure/Webedia Brasil)
Amanda Brandão and Garfield come together in a video for DitoCinema (Photo: Disclosure/Webedia Brasil)
Garfield livens up Sunday for passengers on the red line of the São Paulo Metro (Photo: Disclosure/Metrô and Sony Pictures)
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