Created by the agency Africa Creative, the campaign includes actions on pay and open TV, outdoor media and social networks
Sadia presented the new film for the “80 Years Sadia, Awards Every Day” campaign, which celebrates the brand’s 80 years with prizes for consumers featuring the hit song “Pé Na Areia”, by singer Diogo Nogueira.
The film, created by the Africa Creative agency, reinforces the brand’s strategy of choosing songs that are part of the collective imagination of all generations. In the first video, “Não Quero Dinheiro”, by Tim Maia, played by Sérgio Loroza, was chosen and the second video features “Pense Em Mim”, by the duo Leandro and Leonardo.
“This campaign is very special for us, it is a moment of celebration for Sadia’s 80th anniversary. Therefore, the communication strategy was designed to talk to consumers throughout the promotion, which lasts 80 days. We brought special music for Brazilians, at different paces, to tell this story in a playful and fun way”, explains Luciana Bülau, executive marketing manager at Sadia.
The “80 Anos Sadia, Prizes every day” promotion will be valid until July 5, 2024, with around 20 thousand instant prizes of R$80.00, a daily draw of R$8 thousand and a final winner of R$8 million. The campaign includes actions on pay and open TV, digital, social, outdoor media and influencers.
