Campaign developed by Africa features Mirna Borges, from the EconoMirna channel
Vibra launched another generation of Grid gasoline at Petrobras Stations. With new additive technology, developed in partnership with Basf, it contributes to lower car maintenance costs, according to the advertiser.
And to explain this new generation of gasoline additives, Africa created a film within the format of the Posto, Posto campaign with narration by Galvão Bueno, featuring Mirna Borges, creator of the EconoMirna channel and one of the main influencers specializing in economics and personal finance in the country. .
The financial educator explains the main differentials and benefits of the New Generation Gasoline Petrobras Grid, in a didactic way and with the help of the famous catchphrases and the characteristic emphasis of Galvão Bueno.
The campaign will be broadcast nationwide and includes, in addition to the film on open, cable and digital TV, also actions within the EconoMirna channel, where Mirna will talk to specialists about the benefits of the New Generation Gasoline Petrobras Grid.
Datasheet
Qualification: EconoMirna
Agency: Africa
Advertiser: Vibrate Energy
Product: Institutional
CCO: Sergio Gordilho
Creative Direction: Aaron Sutton / Sibely Silveira
Creation: Gustavo Moura / Gustavo Diehl / Gustavo Paro
Attendance: Sergio Brandão / Paulo Celso Freitas / Raquel Verissimo / Rafaela Peres Laurentino
Media: Renan Soares / Leonardo Araújo / Marcelo Lemos / Fernanda Rodrigues / Marlene Quissola
Planning: Aldo Pini / Maria Juliana Kieling / Marília Ziotti
RTV: Rodrigo Ferrari / Patricia Melito / Juarez Lima
Producer Image: Mosaic Films
Director: Pedro Miguel Oliveira
Assistant director: Lia Rojas, Fernanda Segura
Executive producer: Paulo Murilo Fonseca
Director of photography: Edu Ruiz
1st Camera Assistant: Rodolfo Mozer Santos
2nd Camera Assistant: Guilherme Martins
GMA: Rodrigo Omar Ruiz-Lopez
Production Coordination: Ana Teresa Fonseca
Casting: Sil Gonçalves
Casting Assistant: Lehar District
Producer Service: Carolina Nishikubo
Production assistant: Moses Barbosa, Alexandre da Silva Lima
Art Director: Rebeca Ukstin
Counter: Gil Oliveira
Location Producer: Jeff Fleck
Costume designer: Marcos Cherevek
Direct sound: Pier Valencise
Make up: Elaine Lopes
Gaffer: Sergio Bronze
Post production
Executive production: Patricia GaglioniPaulo Geraissate
Post coordination: Fernanda Segura, Patricia Rodrigues Bornarto
Montador: Felipe Minicucci
Motion Graphics: Gustavo Minicucci, Pedro Gebara
Visual Effects Supervisor: Gustavo Minicucci
Composition: Gustavo Minicucci, Chiquinho Ruiz, Fabio Oliveira, Felipe Bean, Tadeu Frede
Colorist: Junior Xis
Styling: George Krakowiak
Make/hair: Chris Mourelle
Audio Producer: Antfood Music & Sound Design
Music Production Director: Lou Schmidt and Fernando Rojo
Musical production: Lou Schmidt, Fernando Rojo, Luis Bergmann, Pedro Curvello and Vinicius Nunes
Executive production: Renato Castro and Christiane Rachel
Coordination: Monique Munhoz
Finishing: Bruno Broaska, Fabian Jorge, Pablo Homem de Mello and Tiago Lins
Voiceover: Galvão Bueno
Customer approval: Leonardo Burgos / Luiz Philippe Blower / Denise Martins Rodrigues
