The center of the campaign, signed by Soko, focuses on the fusion between English, Spanish and Portuguese
Spotify teamed up with the Museu da Língua Portuguesa, in São Paulo, to present the “Do You Speak Anitta?” activation, an intervention that invites the public to enter the musical world and explore the linguistic diversity of the artist’s songs.
Created by Soko, the center of the campaign focuses on the fusion between English, Spanish and Portuguese, traditional in Rio music. In addition to behind-the-scenes access to the production of the songs and, in particular, the new album “Funk Generation”, visitors will be able to delve into the singer’s favorite expressions and speaking style.
“Anitta’s music is more than just entertainment — it is a cultural phenomenon that transcends borders. With this campaign we celebrate the richness of the Portuguese language and funk as its own language, a pulsating urban dialect that connects with the public’s reality” , said Diego Limberti, Chief Designer Office at Soko.
Messages from the artist, behind the scenes of the experience and other details of the intervention will be available on the official Spotify Brasil profiles on Instagram, X and TikTok.
“We are very happy with the activation of Spotify at the Museu da Língua Portuguesa, part of the Do You Speak Anitta? campaign. Language and its forms of expression are fundamental elements in the construction of culture, and artists like Anitta play a significant role in this process, bringing new rhythms and slang, influencing the way young people express themselves and interact”, added Manuela Ramalho, Head of Marketing at Spotify in Brazil.