Going viral is a goal sought after by many social media users, whether to gain a few minutes of fame, build a career as an influencer or become a reference on a specific subject. To achieve what you dream of “views“, several strategies can be applied, such as the use of hashtags, improvement in video editing and the use of internal platform resources. However, an often underestimated factor is the choice of content language.
According to Diogo Guilhon, CEO of Spreed.Ai, using the English language can be an effective approach to increasing view retention.
“A video in Portuguese will only reach countries in which the Portuguese language is predominant. Currently, only ten countries have the Latin-derived language as their own. English is the official language in more than 35 nations. Consequently, the potential of content in English is greater than in Portuguese”, explains Guilhon.
For content creators, directly reaching their target audience is crucial. Creating a “persona” helps identify the final viewer. For example, an influencer who talks about the corporate world seeks to reach people interested in this topic. However, when expanding reach to a global audience, the use of English can be a powerful tool. A notable example is the youtuber American Mr.Beast, who in addition to creating content in his native language, also makes videos available in several languages, including Portuguese. This strategy allows you to reach a global audience and significantly increase the number of views.
“The world is much more than just the Brazilian market. There are Spreed users who are focused solely on Brazil as a setting, and are already achieving excellent numbers in their content, just as there are users who have expanded their borders and are developing videos in English and obtaining astronomical results”, he highlights.
Spreed.Ai, which operates in Brazil, the USA and Dubai, in the United Arab Emirates, carried out comparative analyzes between videos in English and Portuguese. Currently, the company has more than 25 active clients operating and viralizing videos in English, both Brazilians looking to break into the international market and foreigners using the Brazilian platform to obtain excellent results in organic traffic. The spread of the English language as a global language has a direct impact on the viral performance of content on social media.
“The spread of the English language as a global language has a direct impact on the viral performance of content on social media. Spreed.Ai, with its advanced artificial intelligence, revealed that the potential reach of an English publication is significantly greater. This phenomenon is driven by the broad geographic coverage of the language”, concludes Guilhon.
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