Campaign directed by Ariela Dorf highlights aging as a privilege and the need to continue fighting epidemics.
Brazilian director Ariela Dorf, represented in the country by MyMama Entertainment, directed the French NGO’s 40th anniversary campaign AIDESwhich has been fighting for the health and rights of HIV-positive people at greater risk of HIV and Hepatitis since 1984.
Created by the STRIKE agency and produced by Voir Pictures, the campaign celebrates developments in people’s treatment and quality of life, showing aging as an achievement for thousands of immunocompromised people.
“Aging with HIV is, in fact, a privilege that not everyone shares. This represents a significant change from the early days of the epidemic, when an HIV diagnosis often meant a drastically reduced life expectancy. I saw an opportunity to create a film that authentically and sensitively addressed the beauty of aging. While aging inevitably comes with its own set of challenges, it is also one of life’s greatest privileges,” says Ariela.
At the same time that it celebrates these advances, AIDES highlights the importance of continuing to combat the HIV and Hepatitis epidemics, which despite all the tools available to doctors and organizations, have not yet been resolved.
“Overcoming these epidemics requires two essential elements that we currently lack: resources and strong political will,” explains Camille Spire, president of AIDES.
The campaign will be shown on television, online and out-of-home. The film can be watched below:
Datasheet:
Getting older isn’t always easy. But it’s beautiful. (From English: ‘Aging is not always easy. But it is beautiful’)
Client : @assoaides
Elodie Labourde / Ophélie Levasseur / Julie Palma
Agency : @strike.paris
CEO/ CCO : Jerome Gonfond
CSO : Pierre Bellefleur
Creative director: Rémi Lascault
Creative director : Francis Pluntz
Strategic planner : Mata Massias
Art director: Alba Menéndez
Art director: Julien Gallopin
Head of Production : @melina.audoux
Production company : @v_o_i_r
Director : @ariela.dorf
Producer : @aurel_le_gaston
DP : @victor_seguin
DP’s rep : @cosmicagency_
Focus puller : @eltitegrande
2nd AC: Elsa Rivière-Poupon
Video : Ocean Gal
Line producer : margauxmonneri
Production coordinator : Simon Durot
Production assistant : @caro_voc
In-house Art director: Maxence Houtin
1st AD : @elpedro3181
2nd AD : Steve Berron
Unit Manager: Valentin Achilli
2nd Unit Manager : Romain Deroo
Driver : Boris Biaou
Driver : Sebastien Bottary
Runner: Félicien Pinot
Catering : The Chaud Must Go On
Gaffer : Xavier Sentenac
Electrician: Nicolas Sanchez
Electrician : Nicolas Voillequin
Key Grip : Alexandre Chapelard
Grip : Clarence Malaper
Art director : Elise Puzos
Assistant AD: Livia Lattenzio
Assistant AD: Emilien Legros
Assistant AD : Alice Proux
Assistant AD: Asma Jouini
Stylist : @maud.dupuy
Stylist’s rep : @cosmicagency_
Assistant Stylist : France Hofnung
FIRST : Anouk Haïf
MUAH : Clémence Dolmaire
Hair Dresser: Elvire Thout
Editor: Bruno Alves
Colorist : @elieakoka
Sound Studio : @the_prod_paris
Sound producer : @thefruch
Music supervisor: Antoine Le Guern
Sound engineer : Thomas Gabriel
Congratulations to the entire cast:
lola_dragonessvonflame
benecharpiat
Jean Marc Noirot Cosson
Husky Khilal
Alexis Cortijos Lesté
Purple Voice
Pier Ewudu
Mamaille Tai
Thank you very much:
Gui Ifanger
Tais Okamura
Luiza Queiroz
panavisionofficial
panaluxworld
Be4post
cosmicagency_
Face Off Casting
theplacetosee
*Cover photo: Disclosure/MyMama Entertainment
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