WT.AG action communicates the shopping connection between Porto Alegre and the rest of the country
ParkShopping Canoas is receiving boarding procedures for flights scheduled for Canoas air base. The Multiplan enterprise temporarily provided space as a way of supporting the resumption of activities in Rio Grande do Sul.
The effort occurs because Salgado Filho International Airport, in Porto Alegre, has been closed since May 3rd due to the floods that hit the state.
The art direction features elements such as airport signs and stamps that refer to travel. The color palette references the airport itself and the mall’s institutional positioning.
The campaign is run on ParkShopping Canoas’ social media, in addition to online media, Points of Sale (POS) and Out Of Home (OOH).
The space provided by ParkShopping Canoas to Fraport Brasil is next to entrance B, in front of the skating rink. There, passengers will undergo security and boarding procedures before traveling to the Canoas Air Base, four kilometers from the mall.
Disembarkation will also take place at the location: at entrance C on Avenida Farroupilha. Details about flight times or routes can be consulted with the airlines.
