Action will take place next Sunday (2) during the LGBT Pride Parade
Starting the LGBT+ Pride Arena, the Castro Festival, in partnership with Amstel, came together for a historic moment: raising the LGBT flag at the most important Art Museum in the Southern Hemisphere, the São Paulo Museum of Art (MASP).
To make this initiative official, representatives from Castro Festival, Amstel and several LGBTQIAPN+ organizations will be present at the action, which will be available throughout Sunday. The project was designed by the Macunaíma agency.
Cecília Preto Alexandre, marketing director for the Heineken Group’s mainstream and economy brands, reinforced the brand’s commitment to the LGBTQIAPN+ cause.
“We believe that diversity is a fundamental value and that everyone should have the right to express their identity freely and without fear of discrimination. As master sponsors of Parada SP with the Amstel brand, we will have several initiatives for the community and we are very proud to support the Castro Festival and to be part of this historic moment for everyone at MASP”, he said.
