Occupying places and bringing visibility to the history of the LGBTQIAPN+ community to all territories has always been Castro’s mission, which began as a party, became a music festival and in this edition expands its borders even further and presents itself as an art festival , culture and entertainment. Starting the LGBTQIAPN+ Pride Arena, the Castro Festival, in partnership with Amstelcame together for a historic moment: raising the LGBT+ flag at the most important Art Museum in the Southern Hemisphere, the São Paulo Museum of Art (MASP).
To make this initiative official, representatives from Castro Festival, Amstel and several LGBTQIAPN+ organizations will be present at the action, which will be available during Parade Sunday, June 2nd. The project was designed by the Macunaíma agency.
“It is a moment of great importance for all of us. Hoisting the LGBTQIAPN+ Pride flag at MASP symbolizes not only recognition, but also commitment to the fight for equality and respect. We hope that this initiative inspires other institutions”, declares the businessman and creator of Castro Festival, João Felipe Villanova.
Cecília Preto Alexandre, Marketing Director of the Heineken Group’s mainstream and economy brands, reinforced the brand’s commitment to the LGBTQIAPN+ cause.
“We believe that diversity is a fundamental value and that everyone should have the right to express their identity freely and without fear of discrimination. As master sponsors of Parada SP with the Amstel brand, we will have several initiatives for the community and we are very proud to support the Castro Festival and to be part of this historic moment for everyone at MASP”, highlights Alexandre.
The Castro Festival is committed to the purpose of bringing pride throughout the year and, therefore, promoting respect for different gender identities and sexual orientations, it will have an exclusive program that brings together culture, art, content, knowledge, fun and transformation, supported by the Rouanet Law. The cultural agenda begins in August with a series of professional workshops, panels, film and performing arts shows and continues until December.
“More than a music festival, we are a space for culture, active listening and powerful exchanges between all of us. This year, we propose a new entertainment format, but we follow our premise of enhancing diversity and inclusion in a project about LGBT culture, representation, transformation and debate”, emphasizes businesswoman and founder of Castro, Lily Scott.
The flag is made of orthophonic canvas and measures 70 x 14m. The project was approved by all historical heritage bodies, as MASP is listed at three levels: municipal, state and federal; The flag will be raised on the museum’s facade from bottom to top with the support of 16 people climbing simultaneously.
MASP offers free entry on pre-parade Saturday LGBTQIA+
O MASP with support from Unilever, offers Prohibited free for all audiences not next saturday (1), in celebration of the beginning of Pride Month. This year, the museum dedicates its entire program to ‘Stories of Diversity LGBTQIA+’, with a series of exhibitions that reflect on issues related to the community.
Check out some of the exhibitions on display no MASP:
Francis Bacon: The beauty of the flesh
Presents, for the first time no Brazil, 23 works by the artist, who is considered one of the most important painters of the 20th century and also a revolutionary for giving visibility to homosexuality at a time when it was criminalized in England. In his large paintings, he depicted scenes of encounters with his lovers, long before the activist movements of the 1980s.
Gran Fury: Art is not enough
Brings work on issues related to government negligence norte-americano to AIDS crisis nos the 1980s and 1990s. It is the first time that works by the Gran Fury collective, considered a reference in artistic activism, are exhibited in Latin America.
Mário de Andrade: Two lives
The first exhibition on the intellectual, considered an icon of Brazilian modernism, from the perspective of a sensitivity queer. The exhibition brings together a set of 88 works, including paintings, drawings, engravings, sculptures and photographs, from his personal collection.
Video room: Tourmaline
Shows three videos by the artist norte-American about personalities from the black and LGBTQIA+ from the United States, rescuing and giving new meaning to their narratives. One of the videos covers the story of Marsha P. Johnson, one of the most important activists in the Stonewall uprising.
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