Agreement consists of brand activations and promotions in competition matches
Mercado Livre and the South American Football Confederation (Conmebol) announced a partnership agreement and, from now on, the company is the new sponsor of Copa América 2024.
The agreement reinforces the company’s commitment to investing more in the sports scene and contributing to building a legacy, creating authentic connections aligned with its fundamental values.
“As with the region’s most popular sport, we see an intrinsic connection to our values of inclusion, diversity and connecting with millions of users. We are committed to offering valuable and authentic experiences, not just in e-commerce, but also in supporting the sport we we love so much”, said Sean Summers, CMO of Mercado Livre.
The announced investment consists of brand activations and promotions in competition matches, in addition to expanding the partnership between Mercado Livre and Conmebol, which becomes a sponsor of all competitions organized by the entity, including Libertadores (men’s and women’s), South American and Recopa.
