The shared economy, which consists of the exchange or mutual use of goods and services by individuals, is expected to generate US$794 billion by 2031, according to a survey by Statista, an estimated growth of 32% per year. In Brazil, a national survey promoted by the Confederation of Retail Managers (CNDL/SPC) shows that 74% of people have already used a product or service through collaborative consumption.
According to PwC, 86% of consumers point out that the practice offers significant savings by reducing purchasing costs and facilitating access to different types of goods. Taking advantage of this trend, in recent years several startups have gained prominence in the market offering rental options, ranging from housing, automobiles, electronics, as well as credit access services.
Carsharing
One of the biggest examples of the sharing economy, car rentals grow 14.3% per year, according to a projection by BTG, which indicates that Carsharing should reach 402 thousand vehicles in Brazil by 2032. On the market for six years, Turbi , a 100% digital car rental company, has more than 5 thousand vehicles in its fleet and offers rentals and subscriptions from one hour and one month, respectively.
“In the last year, we doubled our fleet and positioned our cars in around 400 partner parking lots throughout Greater São Paulo so that our customers have a Turbi nearby whenever they need it. Both renting and taking out a subscription have proven to be a more advantageous option than purchasing a new car and we will continue to grow and follow this trend”, explains Turbi’s Chief Growth Officer, Luiz Bonini.
Access to Credit
Already known to Brazilians for more than 60 years, consortia have been reinvented and simplified with the support of technology. The modality is part of the shared economy by organizing investors into credit groups. According to the Brazilian Association of Consortium Administrators, (ABAC), the model exceeded 10.4 million users in the country, a growth of 10.2% in the last year.
At Klubi, the only fintech authorized by the Central Bank to operate with consortia in Brazil, this model has attracted younger people: more than 40% of the customer base is under 30 years old.
“Year after year, understanding of the investment and financial planning potential that the modality offers grows, mainly to help consumers acquire a high-value asset. Furthermore, financing is proving to be an increasingly less accessible alternative, charging interest above 3% per month, which favors adherence to plans such as the consortium”, points out Klubi CEO, Eduardo Rocha.
Electronics rental
A 2023 survey on Brazilian habits regarding leasing goods showed a trend towards greater adherence to the sharing economy. The survey was carried out by Casa do Construtor, in partnership with AGP Pesquisas. Of those interviewed, 24% are willing to rent consumer goods, while 3% already do so. Of the number, the majority of conscious consumers are generation Z.
“There are still steps to be taken in relation to a more conscious type of consumption, especially with older generations. Still, the sharing economy is showing a trend even in business models, which helps a lot to establish a new culture of consumption”, says Cadu Guerra, CEO of allu, the largest electronics rental startup in Latin America .
The company offers subscriptions to iPhones, iPads, MacBooks, PS5, Xbox and, recently, NEO coffee machines and Acer gaming computers. One of the big differences is that the prices are less than half the purchase price of the products, which also makes the consumption of quality electronics affordable.
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