For the first time, a single agency will centralize operations and lead the actions of brands in the pet nutrition and well-being segment
Nestlé has chosen WMcCann as its new integrated communications agency for Nestlé Purina. The agency will be responsible for campaigns and advertising actions for the brand’s products, including Friskies, Dog Chow and Purina One, from planning, creation, to media execution and performance analysis.
According to the agency, this will be the first time that Nestlé has centralized the Nestlé Purina operation in a single agency, betting on an integrated structure.
With Nestlé Purina, WMcCann will expand its partnership with Nestlé. For five years, the agency has been responsible for the media and performance of Nescafé Dolce Gusto, contributing to transforming the brand’s e-commerce in Brazil into the largest in the world.
“WMcCann has a long-standing relationship with Nestlé and we are very honored to welcome Nestlé Purina and its brands that are such a part of the lives of Brazilians and their pets. I am sure that we will work together to bring more efficiency and the best results for brands”, said Andreia Abud, vice president of media at WMcCann.
