“Eu Amo Minha Ideia de Air Fryer” will feature out-of-home media, open TV and social networks
Midea announced the launch of the “I Love My Air Fryer Idea” campaign to introduce the line of electric fryers and expand the brand’s exposure to new consumers.
Developed by Galeria.ag, the campaign will feature on open TV and will feature a team of gastronomy, lifestyle and humor influencers, who will create content about the experiences and benefits of the brand’s products, such as recipes, usage or cleaning tips.
In addition, the campaign will feature out-of-home advertisements, including visual totems and illuminated displays, at the airports of São Paulo and Rio de Janeiro, at Shopping Interlagos and in commercial offices in the capital of São Paulo.
