The scenario of streaming in Brazil gains a significant addition with the arrival of MAXis the platform Warner Bros. Discovery. With over 37,000 hours of content spanning a wide variety of genres and formats, streaming promises to be the definitive destination for entertainment, bringing together renowned brands such as HBO, Warner Bros., DC Universe, Discovery and Cartoon Network.
“The launch of MAX in Latin America opens new avenues of growth for Warner Bros.’ multiplatform offering. Discovery, giving audiences in the region a variety of options to watch their favorite content. MAX will always have a great story to tell, for every moment, every mood and for everyone”, comments Fernando Medin, President and General Director of Warner Bros. Discovery Latin America & US Hispanic.
Additionally, MAX offers a wide range of opportunities for advertisers, with advertising options across a variety of genres and content formats, including action, comedy, documentaries, sports and children’s programming. The platform has the Basic plan with Ads, which is a more affordable alternative for consumers and offers an innovative advertising model.
Ads are carefully designed to provide a balanced experience for both users and brands. This model includes up to ten founding shares and different delivery formats, with strategies such as:
- Frequency Limit | Limiting the number of times a user sees the same ad, ensuring a less intrusive experience;
- Brand Safety | Guarantee that brands are associated with selected, high-quality content.
“This is the perfect opportunity for brands to be among the first to integrate with the streaming most desired on the market and connect with a legion of fans through iconic stories and characters”, says Eduardo Coutinho, Director of Product and Commercial Planning at WBD.
Check out the below trailer platform launch.
* Advertising content
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