+SBT, a new streaming free of charge SBT, has already reached a significant milestone even before its official launch, scheduled for the second half of 2024. The platform, which aims to democratize audiovisual entertainment in Brazil, sold all of its founding advertising shares. Among the confirmed brands are Grupo Boticário, Seara, CAIXA, Coca-Cola and Unilever, which join the project through the agencies AlmapBBDO, WMcCann, Calia, OpenX and Mediabrands, respectively.
“+SBT represents yet another innovative initiative by the broadcaster with full potential to attract a vast audience compared to paid platforms. In recent months, we have had several presentations to the market, following the strategy of upfront, and it was a real success. We launched five equal shares, with the same value, and completed all sales. The brands recognized the opportunity to stand out as partners in this very special SBT project”, comments the broadcaster’s Commercial Director, Luciana Valério.
With the aim of offering an unprecedented experience for Brazilian families, +SBT will make available, in addition to the broadcaster’s renowned programs, a varied catalog on demandFAST channels and access to live programming, all at no cost and without screen limitations.
“Debuting the service with some of the biggest advertisers in Brazil is a big responsibility and reinforces our confidence in having the right offer”, says Roberto Grosman, Transformation Director at SBT.
What companies say
Check out the testimony of representatives from some of the big brands that will be present at the launch of +SBT.
“The consumer is the center of our communication strategies, and for this reason, we are betting on an increasingly multichannel scenario to keep up with new consumption formats and their connection possibilities. To this end, we establish win-win relationships with strategic partners such as +SBT, which has a wide and diverse audience, in addition to presenting an innovative entertainment proposal for streamingfree and with no screen limit, which aroused great interest in us and, certainly, stands out in the market as an authentic and promising opportunity to reach our brands”, highlights Philippe Medeiros, Media Manager at Grupo Boticário.
“Seara always looks for ways to be increasingly connected with consumers and the general public, and thus participate in conversations and be more present in people’s lives. O streaming is constantly growing and has become popular with Brazilians, therefore, it makes perfect sense for us to participate in this movement, and through SBT content, reach an even larger audience”, declares Tannia Fukuda Bruno, Marketing Director at Seara.
“SBT continues to evolve in the way it shares content, and CAIXA sees the launch of +SBT as an important partnership to reach its target audience, sharing with the broadcaster the purpose of getting closer to its audience anytime, anywhere and for free”, comments Adriana Probst, National Superintendent of Advertising at CAIXA.
“Our intention is to be present in a natural way in the entertainment scene, providing insights about caring for clothes, both for Brilhante and Comfort, reaching and engaging a wide audience. This partnership represents an excellent opportunity to communicate our messages and establish a presence closer to the consumer throughout their consumption journey, further strengthening the attributes of our products”, shares Yasmine Antacli, Home Care Marketing Director at Unilever and port -voice of the Brilhante and Comfort brands.
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