The advertising agency VML announces new additions to its creative team, promoting the talented duo Fernanda Machado and Jean Guerle, as well as Isaac Serruya, to the position of creative directors. The move is part of the agency’s strategy to value its internal talents and boost client success.
“We are committed to cultivating and valuing our team, so that they reach their full potential and drive the success of our clients. These promotions reflect not only the exceptional talent of Jean, Fernanda and Isaac, but also our ongoing strategy to recognize and promote VML’s best creative talent,” says Sleyman Khodor, the agency’s Chief Creative Officer (CCO).
With the new responsibilities, Fernanda, previously responsible for the Vivo account, will now lead projects for brands such as Ford, Kenvue and Shell. Jean, in turn, will take on campaigns for Brazil and Latin America, in addition to global Coca-Cola projects. Isaac will be heading important accounts such as Grupo Petrópolis, WeWork and Unicef, having previously worked with Cogna and C&A.
Fernanda Machado has been at VML for two years, and has worked for major agencies such as TBWA/MAL Singapore, Africa and DAVID. Isaac Serruya, with more than two years at the company, has experience at Grey, F/Nazca S&S, Globo and Nubank on his CV. Jean Guerle, with six years at VML, previously worked at Publicis and Y&R (currently VML).
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