The strategy will feature media at airports, pay TV, cinemas and digital channels with influencer actions
Wise launched a national campaign in partnership with Visa and Debinha. In the pieces, the football player and member of Team Visa, a group of athletes supported by Visa, relates Wise to the best move during international travel, reinforcing the benefits of the Wise Visa card for more travelers.
“Wise is aware of the global passion for Brazilian football, which transcends borders and unites people from different cultures. With the creative concept of this campaign, we want to recapture the nostalgia of a brilliant era of football, and connect with an equally inspiring reality, represented by Debinha , a player with an international career and a star in women’s sports”, explains Helene Romanzini, product marketing manager at Wise.
Developed by the agency No Idea and the production company Mol, the campaign bears the slogan “If you are going to travel, Wise is the best move” and will feature media in airports, pay TV, cinemas and digital channels, with actions by influencers.
