In absolute numbers, the first three months of the year totaled R$4.5 billion
Investments in media in the first quarter of 2024 increased by 23.1% compared to the same period in 2023, revealed Cenp-Meios, released this Tuesday (4). In absolute numbers, this first quarter totaled R$4.5 billion, compared to R$3.7 billion last year – the current reading was made with 317 branches versus 299 reported in 2023.
Among the media that received the most investment are out of home, with a 2.85% share, followed by the internet, with 2.39%; Open TV fell by 3.89% – see all the highlights in the table below.
According to the entity, the data reveals a record in the post-pandemic recovery of the advertising industry. For comparison purposes, the Cenp-Meios indicators show the renewed vigor of the advertising market: in the first quarter, Brazil’s GDP grew 0.8%, compared to the last quarter of 2023, released by IBGE, this Tuesday (4).
In the last twelve months, until March, the Brazilian economy advanced 2.5%, compared to the same period last year.
“Growth of just over 23% reiterates the importance of this industry for the economy and how it is a foundation for all other industries. It is a market that does not take steps back in the face of the daily challenges imposed by the economy and imponderable events, which are beyond our control, such as the persistent War in the Middle East or the devastation in the southern region”, says Luiz Lara, president of the Cenp board. .
All information captured by Cenp to define the new panel is monitored by the CTMI – Technical Metrics and Indicators Committee – which brings together experts and managers representing Advertisers, Agencies, Vehicles and Digital Links.
Em 2023
Investments in media, made throughout 2023, register a growth of 10.4%, as pointed out by Cenp-Meios, released in March. In total, the contribution was R$23.4 billion, compared to R$21.2 billion in the same period in 2022.
(Credit: Photo by Gnider Tam on Unsplash)
