More than a festival, the Tomorrowland It’s a worldwide catharsis around electronic music. And to live up to the magic that brings tomorrow’s land to today, Budweiser will be the sponsor of the Brazilian edition in 2024. The beer behind the music became a global sponsor of the festival this year, but has already been a partner of the event in other actions for eight years, including in Belgium, the country where Tomorrowland was born. Now, the brand brings all its experience as the official beer of the festival to Brazil and tells the public that it is preparing big surprises.
“Connecting idols and fans to experience extraordinary moments at the biggest electronic music event in the world is the expertise of Budweiser, a beer that carries international authority in the world of music. The brand is a Global Partner of Tomorrowland, so it is a natural move to be in the Brazilian edition as well. Fans can prepare themselves, as it will be unforgettable”, says Mariana Santos, Budweiser Marketing Director.
Budweiser is one of the new features at this year’s edition of Tomorrowland Brasil. The festival also announced that the 2024 theme will be ‘Adscendo’, a journey through magical and grand destinations, where audiences will be immersed in a mystical story of love, unity and magic. And the main stage in Brazil promises to make an impact by bringing, as usual, the same structure built for the Belgian edition measuring 43 meters high and 160 meters wide, to be transported directly to Itu. There are more than a thousand lights, 230 speakers and subwoofers, as well as 30 lasers, 48 fountains and 15 waterfalls.
“We have a long-term commitment to holding Tomorrowland in Brazil. We have signed very important partnerships to elevate the public’s experience and one of them, without a doubt, is with Budweiser, which brings all its expertise in the world of music to Tomorrowland Brasil, in addition to being a global partner of the festival. We are happy to continue with Ambev for this second edition, a partnership that was decisive for the return of the event to Brazil last year”, says Rodrigo Mathias, CEO of DC Set Group, a Brazilian holding partner in organizing the event.
Line-up
After great anticipation from electronic music lovers, Tomorrowland Brasil has released the line-up for the 2024 edition. The list includes big international and national names that will rock the public during the three days of the party, immersed in the mythical theme of Adscendo.
The festival will cater to all genres of electronic music, with an eclectic selection of styles such as progressive, trance, psytrance, melodic house&techno, Latin house, hard techno, drum ‘n’ bass and more. Hosting more than 100 of the world’s best electronic artists on 6 stages, more than 200,000 people from all over the world will celebrate international and national performances. Check out the post.
The main stage, Adscendo, is a show apart from the festival and was unveiled at Belgium’s Tomorrowland in 2023. Now, it will be the setting for a secret journey to a peculiar destination, where audiences will witness the emergence of a magnificent story in the Tomorrowland Brazil 2024.
To be able to purchase tickets, you must pre-register on the website. official site, even those who participated in the 2023 edition. For those who want to have an incredible Tomorrowland Brasil experience, Global Journey travel packages will go on sale on April 22nd. For those who purchased tickets for the 2023 edition and are looking forward to 2024, the Pioneer sale is exclusive to these people and will be available on April 29th. Global ticket sales will begin on May 2nd. All sales start at 10 am (Brasília time) at official site.
Service
Tomorrowland Brasil 2024
Date: October 11th to 13th, 2024
Opening hours: 1pm to 1am
Local:Parque Maeda |Rod. Dep. Archimedes Lammoglia, Km 18 – Itu (SP)
Tickets: Buy your ticket at official event website
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