Experience will feature the participation of partners Budweiser, Gatorade, Hellmann’s, Popeyes, Ruffles, Sadia, Sustagen Kids and XP
NBA House, an immersive basketball experience for fans in Brazil, will feature a variety of interactive activities for fans between June 6th and 23rd.
Check out some of the highlights of the partner activations for NBA House 2024 include:
Gatorade
The brand will be present in another edition, with activations to connect with the event’s audience who, like the brand, are passionate about sports. The stand will have an exclusive space for the 1×1 challenge, where visitors will have the opportunity to demonstrate all their passing skills on a field with 10 targets.
Whoever gets the most answers, within the given time, will be the big winner and will receive gifts from the brand. In addition, Gatorade will also have activities on the central and external courts, with visual communications and product distribution, seeking to impact potential consumers and leave its mark on the biggest edition of NBA House ever.
Hellmann’s
Hellmann’s will invite the NBA House audience to play in NBA Hour H with activations that encourage interaction between friends, through dynamics that explore passing, agility and shooting skills.
At the brand’s stand, participants will compete for prizes by participating in a dynamic in which they must use the basketball to make shots following a sequence of lights. On the court, the brand will promote the ‘Hellmann’s Award-Winning Pitch’, an activation in which participants can also win exclusive products and gifts. Furthermore, what will not be missing is the already famous Hellmann’s sauce island, which will feature a variety of ‘Real Mayonnaise’ flavors, available free of charge for those who want to add even more flavor and creaminess to what they are eating.
Popeyes
Popeyes, which is sponsoring NBA House for the second time in a row, will bring its fried chicken flavor to the event. Fans will be able to visit the brand’s food truck and enjoy the famous mini steaks and the Crispy Nola sandwich, as well as the opportunity to purchase collectible buckets with personalized prints inspired by the NBA team.
The chain will also offer a game at its stand. Three participants at a time must answer three questions about the sport’s brand and culture to unlock the basket. Everyone who enters the game will already have guaranteed gifts – vouchers to use at the food truck, the personalized tattoo pack and an exclusive headband, available while supplies last.
Ruffles
Fans who visit the Ruffles area on one of the NBA House days can participate in a competition, which is played simultaneously by four players: in pairs, participants are positioned on top of a platform that will have moments of rising and falling (simulating the waves of life and which are characteristics of the snack). The pair that scores the most points in the Ruffles basket in 30 seconds wins.
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For the fourth consecutive year, Sadia is present at NBA House. In its activation space, the brand proposes a space for photos, which simulates a “dunk”, and a competition between friends with free throws, to compete for gifts such as fanny packs, bucket hats and keychains.
The points scored in free throws will also contribute to the ’40 thousand Sadia Points Challenge’ action, a tribute to the basketball milestone that many players aspire to achieve. Sadia will also promote an action on the space’s indoor court, which will reward players with vouchers, and will feature the presence of LekTrek, the brand’s mascot, on every game night, to interact with the public. In the NBA House food court, the brand will be present with two food trucks.
XP
In addition to discounts on tickets, waiving an additional cashless card and preferential access to the event, XP will promote activations that simulate the world of sport. Customers who have the XP Card will have exclusive benefits linked to NBA House experiences, such as 10% discount on ticket purchases, which takes place exclusively via Ticketmaster, use of the card for direct payment, eliminating the need for an additional cashless card, and preferential queue to access the event with greater convenience.
The brand will also promote immersive experiences, which will be available to the entire public. The initiatives range from a photo booth with a trampoline to simulate an epic dunk, making the participant feel like a true “dunker” and having that moment captured on a card with the design of their favorite team in a collector’s style, to a circuit of challenges with an impossible throw at the end.
