‘Nestlé yogurts are taking over Brazil’ spreads yogurts across the country in celebration of World Yogurt Day
Nestlé Yogurt launched a fake out of home campaign to generate brand recall and recognition in celebration of World Yogurt Day. The campaign created by the agency Jüssi, brings the concept ‘Nestlé yogurts are taking over Brazil’.
The action explored computer graphics techniques when placing Nestlé yogurts on the streets, using a creative approach and a new perspective, including an aerial shot that shows the scale of the “invasion” of the products. The production also featured 2D and 3D animations, traditional and digital, developed in partnership with the Criatura studio.
“We are very excited about the results of Jüssi and A Iogurteria Nestlé’s first FOOH campaign. We created something new and managed to spread yogurts throughout Brazil with the help of technology. This experience shows our ability to go further and surprise both the public and our customers”, says Tamiris Gomes, creative director at Jüssi.
