Campaign signed by Galeria.ag is broadcast on TV, radio, printed newspapers and magazines, digital channels and out of home
TOTVS bet on a different campaign than other brands in the tech segment and put people in the spotlight, reinforcing the idea that there is TOTVS in everything.
The campaign, created by Galeria.ag and produced by Recôncavo Company, brings an evolution of the concept worked on in recent years, “TOTVS believes in the Brazil it does”, to “Brazil, which does it, does it with TOTVS”, reinforcing the relationship with customers and showing the public how the company is a technological powerhouse.
The pieces place the customer at the center of the approach and the film reinforces the idea that there is TOTVS in everything, traveling through different scenes from agribusiness to fashion, including education, sport, retail, health, industry and entertainment, at a time when journalist Marília Gabriela appears on the scene.
“The idea was to find a way to make public one of the company’s most powerful concepts: it has TOTVS in everything. The film, with quick scenes and a very happy aesthetic, manages to portray a real tour of TOTVS’s Brazil”, says Diana Rodrigues , CMO of TOTVS.
“For the film, we brought a fast, modern and impactful language, which represents technology, and with transitions that travel through entrepreneurial Brazil, through the Brazil that makes things happen, presenting these different universes and telling us that behind almost everything we see in street, it has technology from TOTVS”, explains Ana Coutinho, head of business at Galeria.ag.
The campaign includes advertising pieces and a film, broadcast nationally on TV, radio spots, pieces on digital channels, printed newspapers and magazines, as well as out-of-home media, with billboards and urban furniture.
