In the film, created by the agency Le Pub Brasil, the brand helps fans follow the games during working hours
Every year, UEFA Champions League fans in Brazil face an obstacle due to time difference and Heineken, official sponsor of the European tournament for the 18th consecutive year, has just launched an unexpected solution for the games in the next round.
Due to the time difference, the Champions League matches take place in the afternoon here in Brazil, that is, during most people’s working hours. With this in mind, Le Pub Brasil agency created the “Fire Training” campaign, produced by Tropical Filmes and directed by Rog, in which fans are surprised by a fire simulation at work and evacuated from the building, going directly to a Heineken bar to watch to the game.
“Our campaign seeks to embrace the most passionate fans, highlighting Heineken’s commitment to football fanatics and the crazy things they do to follow the games, celebrating the passion and dedication of Champions League fans”, explains Lucas Pires, marketing manager of Heineken in Brazil.
