The #BlocoResso campaign will bring the sounds of some of the most notorious blocks of the Brazilian Carnival to life in a 100% digital way
Resso announced the launch of its first Carnival at home campaign, in partnership with the Galeria agency.
The #BlocoResso campaign will bring the sounds of some of the most notorious blocks of Brazilian Carnival to life in a 100% digital way.
Spectacular Charanga from France and Casa Comigo from São Paulo; Bangalafumenga, Fogo e Paixão and Gandhy’s Daughters from Rio de Janeiro; and Juventude Bronzeada de Belo Horizonte will have their own playlists with exclusive music and sound effects to keep the street party atmosphere going.
“Since, unfortunately, the bloquinhos will not be on the street this year, they will be able to parade in Resso, with everything that can be heard in them: the sound of people, of street vendors… For those who listen, it is like connecting and enjoying with others ”, said Carlos Schleder, Executive Creative Director at GALERIA.
The campaign also encourages user interaction through comments, an exclusive Resso tool that brings social engagement to the music listening experience.
Influencers Thais Carla, John Drops, Luiz Moreno, Diva Depressão, Maria Clara Garcia and Dumaresq will encourage users to tell their carnival stories by commenting on the songs, or sharing their own experience.
To participate, at the end of the comment you must include the hashtag #BlocoResso and the five people who have the most liked comments will win their free months of subscription to Resso Premium and the top three will take home an exclusive kit with personalized gifts from the platform.
“#BlocoResso is bringing the energy and emotion of Carnival to users through an immersive sound experience, encouraging them to interact and form a community. This possibility of socializing with the comments feature is one of Resso’s great differentials”, commented Maria Elisa Silva, Resso’s head of marketing in Brazil.
In addition to the #BlocoResso campaign, the platform is launching a voting campaign called “Hit of the Year” and a playlist battle to encourage interaction within Resso. In “Hit of the Year”, the public will be able to choose their favorite track between “Não Que Eu Vá”, by Barões da Pisadinha and Parangolé; “Parada Louca”, by Mari Fernandez and Marcynho Sensação; and “Saudade and Solitude”, by Vitor Fernandes.
In the playlist battle, users must create a personalized Carnival-themed playlist, containing between 20 and 50 songs. The top 100 playlists will receive six months of free Resso Premium and the top 3 of the best will also receive Resso gifts.
