Africa Creative and Wunderman Thompson are in the Top 25; see full list
AlmapBBDO was elected the most effective agency in the world by the Effie Index 2023. Released this Wednesday (5), the Effie Awards recognizes the agencies, brands and professionals who stood out most behind the company’s main marketing initiatives. world.
It is the first time, in more than 50 years of Effie Awards and 13 years of Effie Index, that a national agency is the most awarded in the ranking.
Below Almap, Leo Burnett from Dubai, McCann Worldgroup (India), GUT (Buenos Aires), and Leo Burnett (India) appear. Two other Brazilian agencies are among the 25 most effective agencies. They are Africa Creative, in tenth place, and Wunderman Thompson, in 24th place.
AB InBev, Unilever and McDonald’s were in the Top 3 of Most Effective Marketers – see the full list below.
Created in 2011 and published annually, the Effie Index is created after analyzing data from the finalists and winners of more than 50 Effie Awards competitions, covering 125 markets, 4,750 finalist and winning entries from global and regional competitions, in addition to hundreds of communication and marketing agencies.
Almap’s performance is related to its performance in the editions of Effie Brasil and Effie Latam, awards in which it consistently stands out and which was nominated in both as Agency of the Year in 2023, accounting for a total of 18 Gold trophies, 18 Silver , 8 Bronze and 80 finalist works, for a total of 14 clients.
The Effie Awards were launched in 1968 as an award to recognize communication and marketing efforts that bring effective results to their advertisers, being known and celebrated by advertisers and communication agencies as one of the most important awards in the world. To establish the 2023 Effie Index ranking, data from all Effie Awards programs announced between January 1, 2023 and December 31, 2023 are computed, considering Bronze, Silver, Gold or Grand Effie finalists and winners.
