‘Passed, Basted, Gifted’ reinforces the emotional connection between the brand and passionate consumers.
This Valentine’s Day, Americans presents the campaign ‘Valentine’s Day: passed, basketed, gifted‘, which invites couples to celebrate the date with the brand. With concept creation and scripts signed by WMcCann and production done internally by Americanas, the campaign reinforces the love and partnership present in experiences lived by couples and how these stories connect with Americanas. Thus, the campaign features an emotional film, which shows how the brand, so loved by Brazilians, meets the customer’s need to gift their loved one with products for all lifestyles and programs for two.
“This year, our campaign celebrates love with all couples in love who are consumers of Americanas. After all, Americanas has been through many Valentine’s Days, but how many love stories haven’t been through Americanas too? And it was with this in mind that we arrived at the emotional tone of our film and our actions, as it has been 95 years with so many loves. On this date, we want Americanas to continue to be part of the unique story that each couple is writing, presenting the best products found in our stores, website and app”, says Aline Oliveira, head of Marketing at Americanas.
The campaign features multichannel pieces that include an emotional 15 and 30 second film, which will be broadcast on TV and social media. The film portrays the presence of key items for unique and special moments for a couple in love, creating situations and affective memories with products found in Americanas physical stores.
Check out the video below:
Thousands of gift options
With a perfect assortment for gifting, Americanas offers special conditions to consumers. There are discounts on various products. This year, some of the featured product categories are telephony, candy, small appliances, household appliances, fashion, beauty, sports and leisure. To keep up with all Valentine’s Day offers and promotions, simply access the app or website and follow Americanas on social media.
*Cover photo: Disclosure/Americanas
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