The broadcaster closed the second day of Rio2C with a panel attended by names such as Manza Ferrer, Luciano Huck and Ana Clara
Globo’s team of talent and executives closed the second day of Rio2C with the panel “Acontece Globo: A commitment to Brazil”, which presented the news it will offer its viewers from the second half of 2024.
Started with Luciano Huck, Amauri Soares, executive director of TV Globo and Estúdios Globo and Manuel Belmar, director of Digital Products and Paid Channels, the broadcaster highlighted its investments in national audiovisual, revealing that, per year, R$5 billion are intended for the production of content and technology.
According to the executives, this value comes from an open and collaborative dialogue with more than 170 producers of different sizes and regions of the country, ensuring that Globo is always connected to the diversity of its consumers’ stories and composing historic commitments.
“Globo wants to be this great meeting point for Brazilians, the great public square where everyone has a place and a voice. And for that to happen, all Brazil, with all its diversity, needs to fit into Globo. Just to give you an idea: TV Globo’s new soap operas are consumed more than the sum of the three most consumed series on the largest streaming platform in the world. This is relevance”, explained Soares.
In his speech, Belmar also highlighted that working in partnership is the key to the station’s success, revealing that more than 1,300 hours of new content are produced per year in more than 200 productions. “80% of all TV Globo programming is Brazilian content and 75% of all Globoplay consumption is nationally produced. In the 1st quarter of 2024 alone, we have already reached more than 1 billion hours, an increase of 40% compared to last year”, he added.
Manzar Feres, director of Integrated Advertising Business at Globo, took the stage to talk about Globo’s role in connecting the advertising market with creators, highlighting the broadcaster’s strength in the market.
“When advertising meets the creativity of our authors and screenwriters, the result is very powerful. Genius, innovative ideas are born, which place brands in a very organic way in our content. They become part of the conversation that Globo’s content provokes. Therefore, the advertising market seeks quality, ethical and responsible content”, pointed out the executive.
In addition to citing Big Brother Brasil as an example of the success of the partnership between the broadcaster and the advertising market, she also revealed that the broadcaster’s new reality show, “Estrela da Casa”, has already broken sponsorship records and sold out the main quotas. . According to her, the program already includes brands such as Mercado Pago, L’Oréal, Budweiser, Perdigão and Mercado Livre.
“We return this success to the market in the form of investments in content. Therefore, we have a fundamental role, which is not only to produce impact, but to enable and boost all production”, added Manza.
Regarding the programming for the coming months, the broadcaster presented news regarding realities, sports coverage, the launch of soap operas, films, miniseries and humor programs.
Regarding reality shows, in addition to “Estrela da Casa”, which will premiere on August 13th, the broadcaster will also feature new seasons of “The Taste Brasil” and “The Masked Singer”.
Sport
A few days before the start of the Paris Olympic Games, Natália Lara spoke about the importance of being the first woman to narrate the competition on TV Globo and Everaldo Marques used his space to highlight the broadcaster’s commitment to coverage that will feature more than 100 commentators from all regions of the country and who, together, have accumulated over 27 medals.
In total, TV Globo will have 200 hours of multiplatform transmission, totaling 12 hours per day. sportv will be responsible for four broadcast channels, with one of them in 4K and totaling more than a thousand hours of content about the games. Globoplay will have more than 40 extra signals from the Paris Games, with all competitions live.
In addition, they also highlighted football on Globo, which will be responsible for the Copa América, Eurocup, Libertadores, Copa do Brasil and the Brasileirão, in men’s and women’s modalities.
Journalism
Ana Paula Araújo and Aline Midlej took the stage at Global Stage to highlight the importance of responsible and professional coverage, as in the case of the environmental tragedy that hit Rio Grande do Sul.
“As the tragedy progressed, teams were moved from Rio, São Paulo and Brasília to support RBS (Globo’s local affiliate). More than 100 reporters, anchors, editors, cameramen, technical and technology teams”, explained Ana Paula Araújo.
Now for the second semester, the journalistic focus will be on municipal elections, where the broadcaster will promote 150 debates across the country. According to Aline, there will be more than four thousand journalists involved in coverage that involves the campaign, candidates’ agenda, production of series and special articles, interviews with candidates in local television news studios, dissemination and analysis of electoral polls.
Dramaturgy
For those passionate about stories, actor Nicolas Prattes was responsible for revealing the titles that arrived on Globo, such as the next 9pm soap opera, “Mania de Você”, starring names like Chay Suede, Agatha Moreira and Adriana Esteves.
“Globo’s soap operas have always been committed to bringing excitement and fun and using their reach to illuminate important topics. They provoke reflection, denounce prejudices, show the Brazilian from the south to the Brazilian from the north and vice versa”, stated Prattes.
Among the series, the highlights were the Globoplay originals, such as “The game that changed the story”, made in partnership with Afroreggae, “Guerreiros do Sol” and the new seasons of “Arcanjo Renegado”, “Os Others” and ” Rensga Hits!”
The panel also presented unreleased excerpts from two films in production by Núcleo de Filmes dos Estúdios Globo, “Alista” and “Vítimas do dia” and the first original Globoplay film, “Vitória”, produced by Conspiração and MyMama Entertainment, starring Fernanda Montenegro.
Humor and music
Finally, it was comedian Rafael Portugal’s turn to talk about comedy and humor productions, such as “Cosme e Damião Qualidade Santos”, made in partnership with Porta dos Fundos, and the release of “Pablo e Luisão”. Regarding the programs, he highlighted the new seasons of “Portugal Show”, “Lady Night”, “Avisa lá que eu vou”, “About us two” and the premiere of “Os Hassuns”, which will follow the routine of Leando Hassum and his wife in a motorhome in the USA.
Kenya Sade was responsible for presenting news regarding music, such as coverage of events such as Rock in Rio, Afropunk and Circuito Sertanejo, as well as programs such as TVZ, Prémio Multishow and Som Brasil.
