Action seeks to reinforce support and encouragement for all Team Brazil athletes who will be at the Paris Games
Riachuelo, official fashion brand of team Brazil and sponsor of the Brazilian Olympic Committee, expresses its pride in dressing team Brazil at the Paris Games with the “Pride Embroidered on the Chest” campaign.
This Wednesday (5), the fashion brand took its support and pride for the Brazil team to the clouds with the sticker of an Azul aircraft, which left São Paulo bound for Maceió. In addition to the aircraft, the interior of the plane was also stickered. The action was created by the W3haus agency.
“Our idea was to give new meaning to spaces, ensuring a positive experience and further strengthening brand awareness. The aim here is to design strategies that capture and maintain the public’s attention, maximizing the impact of our message throughout the action”, said Patrícia Angeletti, executive director of media at W3haus.
Ginga, mascot of COB and team Brasil, welcomed customers on this inaugural flight by delivering a denim shoulder bag personalized by Riachuelo. The plane’s crew was also part of the celebration.
“With this action in partnership with Azul, we also want to take our customers’ experience and the strength of our support to new heights and heights – literally! And, on this flight and the rest of this partnership, delight our customers and bring them to this celebration with us. After all, in addition to representing team Brazil, Riachuelo always seeks to represent all Brazilians”, detailed Cathyelle Schroeder, CMO of Riachuelo.
The aircraft will remain in circulation around the country until September this year.